Friday, July 29, 2005

Work-at-Home Dads VS. Work-at-Home Moms

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by Lawrence Pryor

The term work at home mom or "WAHM" is widely known for sure -but "work at home dads?" Hmmm are they not known as the "entrepreneurs"?

Whatever it is the ladies really call "work at home dads", working at home whether as mom or a dad is a full time job. The Internet is open to all of us, regardless of our sex, age, location, race, or any other obstacle that our minds see fit to throw at us.

Working online is the only true marketing medium that levels the playing the field by so much so that huge success and everything that goes with it can and should be achieved by those who are willing to put in the time and the effort. I have been working on-line for 6 years and I have had the pleasure of watching my
daughter grow up from a bouncing baby girl to a happy 7 year old with personality, and I would never, ever change it.

The Internet can allow you this freedom to choose what you want to do and when you want to do it. These are not just some motivational words - THIS IS REAL!

Actually "doing" something to get things rolling to start a home-based business is the first essential step... sounds easy right? But how many people who read the books, buy the marketing materials and go to the conferences.....actually go out and do it after spending $1000's of precious dollars? Believe me - over 93% of these people do absolutely nothing, zilch, zero, squat, nothing at all!! What a pure waste of money...but even better is the gap in the marketplace that they leave for those people who do want to it...heh

So just what does it actually take to start a home based business and be successful working from home? Many different factors make this up and no one thing is attributable but here are a few pointers to make you think. They are in no particular order, but are all equally important.

1# Dedication To See Through Any Task

2# Commitment

3# Perseverance

4# Faith

5# Have A Clear Plan Of What You Want To Achieve ( Be Realistic)

6# Spend Quality Time With Family

7# Set Up A Daily Or Weekly Task Schedule That You Will Stick Too

8# Promote Your Business Everyday In Some Form

9# Learn About Your Market

10# Don’t Give Up

11# Organise And Prioritize Your time

These pointers will give you some idea of what is needed to start your own home based business and to be successful on-line. But listen to this; there are NO SECRET OR MAGIC FORMULAS to it - at all. What you put into it YOU WILL get back out of it.

Remember that everything that you do to promote your business will have some sort of an effect, EVERYTHING!!

It is these build up of daily action plans/tasks and the ongoing promotions that will put your site on to auto-pilot when it is established. It will take time and effort on your part to do it, but it can and it is being done by many smart work at home dads and work at moms. It works FOR ALL - no exceptions...

About the Author
Lawrence Pryor has been working on-line since 1999 and is the Managing Director of Lawrence is also the co Author of "Achieve Extreme Success" A booked dedicated on how to explode your profits on-line.

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Thursday, July 28, 2005

Rules Of Thumb For Marketing To Your Past Customers

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by Joy Gendusa

Keeping in touch can dramatically increase business, when done properly.

It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far less money to keep a customer than it does to go out and get a new one. These are the two reasons that using direct mail to keep in touch with your customer database is a must. There are a few principles to follow when marketing to contacts in your company database that can maximize your bottom line.

Rule #1 - Collect all of their information.
It sounds like a no-brainer but you would be surprised. The more information that you have on your customers, the more likely it is that you will be able to get in touch with them to let them know about specials or to remind them it’s time for their next service. Also, don’t neglect to ask for your customers' email addresses, most everyone has one and most will give it up pretty easily.

Rule #2 – Don’t treat your customers like prospects.
Make sure when you collect the information in your database you differentiate between people who have placed an order in the past and people who have not. Customers want to feel like you are paying attention to them and when they have placed a few orders with you and are still getting your "10% for First Time Buyers" postcards they tend to feel unappreciated. Bottom line, if they don’t qualify for an offer you are sending out, don’t send it to them.

Rule #3 – Don’t let your designs get stagnant.
When you are mailing to databases of people that you have never spoken to before, it is OK to send them the same postcard multiple times. It helps to increase recognition and will eventually increase your response rate. Dealing with customers and prospects that you have already spoken to (meaning they already know most or all of the details of your business) you need to mix things up a bit. Your mailings should be attention getting and informative. If you have started offering a new service recently, a piece designed to let your database know about it would be a smart move. The main point is to keep your company in the front of their mind and to keep them reading your promotion.

Being great at what you do is not always enough to keep the customers that you have earned. With all of the competition out there today you need to be constantly reminding your customers that you are the best at what you do. Direct mail is the best way to give them that reminder.

Always remember to keep mailings that you send to your database informative, attractive and most of all current. Personalize everything that you can and make sure that what you are sending to a past client actually pertains to them or their company. Anything less and your customer may start to drift, and the only people that are going to be happy when that happens are your competitors.

About the Author
Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy.

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Wednesday, July 27, 2005

3 Proven Ways To Build Your Opt-In List

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by Chris Coffman

3 Proven Ways To Build Your Opt-In List

If you've been involved in online marketing for any amount of time, you've probably heard the phrase "The money is in the list!" Why? Because those who are successful online use their mailing list to generate massive profits. It's no secret! A large list equals instant cash. But how do you build your own responsive list?

Here are three proven methods anyone can use to build their own "guru sized" mailing list.

1. Co-registration Lists

Co-registration is the secret tool many gurus use to build their lists to jaw dropping numbers. It's now possible to have a targeted list of 100,000 subscribers in as little as one month.

Co-registration companies are able to generate these large numbers by placing small advertisements for your list on various websites across the internet.

Sounds great, right?

There are a couple of drawbacks to using this method. You'll usually pay a hefty fee, and the subscribers will not be as responsive as the one you collect from your own website.

But if you're looking for a quick and easy way to build the giant opt-in list you've always wanted, co-registration is the route for you.

2. Write Articles

Writing and submitting articles not only creates hundreds of links to your website, but also gives you the opportunity to generate thousands of new subscribers.

At the bottom of each article, you should provide a five line advertisement for your mailing list known as the resource box. Inside your resource box, you should offer a free report or e-book in exchange for the reader's e-mail address. You'll usually see better results if you provide your auto-responder address inside your resource box rather than a link to your website.

When you article is published by an e-zine, you'll have thousands of responsive readers viewing your article and resource box. If you're free offer is a product that many people will be interested in receiving, you'll notice a large spike in new subscribers each time your article is published.

One of the fastest ways to get your articles noticed is through an automated service.

3. Pay Per Click Landing Pages

Google AdWords allows anyone to generate almost instant traffic to their website 24 hours a day. By tapping into this powerful avenue, you can pick up new subscribers for a little as .05 a click.

The secret to success with PPC advertising is to create a landing page. Landing pages are one page websites that offer a freebie(s) in exchange for the visitors e-mail address. When a visitor clicks on a PPC ad, they are directed to a landing page. They can either leave or provide their contact information. It all depends on your
offer. If you can create enough interest in your offer through your copy, your landing page will become an e-mail vacuum.

You've just read three powerful list building techniques. By using one or all of them, you can expect to see substantial gains in the number of people subscribed to your mailing list. And before too long, you'll also be "bragging" about your guru sized opt-in list.

About the Author
Chris Coffman currently publishes Net Marketing Weekly. Subscribe today and you'll receive the entire $97 Internet Marketing Success Course for Free!


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Monday, July 25, 2005

8 Reasons To Be An Affiliate Marketer

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by Andrew Hansen

When I began affiliate marketing I know only half of these things. But, in hindsight, if I had have known these things then it would have made the decisions I made so much easier. Such is the intention of this article, to contribute towards the success of affiliate marketing newcomers.

Here are 8 reasons to be an affiliate marketer. In fact the only reason I wrote 8, is because there isn’t enough space to write the 80 or 800 that there really are. I hope you find them informative and helpful.

1. No product to produce
Often creators of products (usually info) pay large fees to make or have their products made. With affiliate marketing forget about it.

2. No products to deliver
If your promoting information products it’s a download page or if your selling physical product its shipping, handling and distribution. With Affiliate marketing you needn’t worry

3. Copy the same method
Once you discover a method of affiliate marketing that works you can reproduce it for any product. Then continue to do it until you have more money than you know what to do with.

4. High income potential
The amount of money you make increases in proportion to the amount of time you put into your site. Once you have developed a format that you know converts your visitors to customers, all that you need to do is get as much traffic to the site as humanly possible. You can get into search engine optimisation or simply work on your Pay Per Click strategies, but either way the harder you work the more you get paid.

5. Make passive income
The king of them all: Money while you sleep. There’s nothing like waking up in the morning, checking your clickbank account and finding sums of money that have accumulated while you’ve been lost in peaceful dreams. Enough said!

6. No customers to deal with
Forget complaints, nasty people, changes in customer preference, forget it all. The merchant takes the responsibility and changes their site accordingly.

7. Low start up costs
The only cost in setting up an affiliate website is that of registering your domain and host, then getting some traffic through. If you’re making your own products the costs can be significantly higher in amount and number.

8. No payment processing
Forget refunds, taking details, names, addresses, emails, credit card numbers. Your merchant handles it all. All you do is sit back while the money gets put into your account. That simple!

About the Author
Andrew Hansen is an experienced affiliate marketer. He runs a website on revolutionizing your personal finances through affiliate marketing that provides the best FREE information from across the web on affiliate marketing, and contains steps to ensure success for the new affiliate marketer. Check it out at


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