Thursday, March 24, 2005

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Wednesday, March 23, 2005

10 Classic E-zine Advertising Tips

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by Ken Hill

1. Target your advertising

The more targeted the e-zine is for your offer, the greater your response will be for your proven ad.

2. Track your ads

Don't leave your ad campaigns to guesswork. Use ad tracking to show you exactly which e-zines and ads are most

3. Run your ad for multiple issues

You'll get a better response, and possibly save money as many publishers offer special deals on bulk advertising.

4. Spend lots of time writing your headline

An effective headline will successfully grab your reader's attention and target your audience.

Your winning headline will also get people to read the rest of your ad, leading to more traffic and sales.

If you're new to writing headlines, and need some help check out my "9 Power Packed Headline Formulas" at:

5. Don't try to sell your product from your ad

Write your ads to create interest and get people to visit your site.

From here, your powerful sales page will do the selling for you, and you'll be able to get people to join your
e-zine or mailing list for successful follow up.

6. Don't use all caps in your headline

You'll appear like your yelling at your reader, and your ad will come off as amateurish.

7. Include a "Call to Action"

At the end of your e-zine ads, include a call to action that tells your reader what you want them to do next (i.e., visit your site or subscribe to your

8. Don't be cute or funny with your ad

You might put your reader in a good mood, but don't count on that translating into more visits to your site or more sales.

9. Offer something for free

Provide an incentive for visiting your site such as a free ebook, sample chapter, or trial.

10. Subscribe to or view the archives of the e-zines you would like to advertise in

You'll be able to see the quality of the content provided, how many ads are published in each issue, and you'll get a good idea of the products those readers are interested in by the ads being run.

About the Author
Article by Ken Hill. Ken's articles have been published in numerous e-zines and web sites all over the net. Keep up to date on his latest articles, and get more new valuable tips by visiting him at:

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Increase Your Google AdWords CTR

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by Justin Hallman

Want to increase your AdWords CTR (click through rate) and drive more traffic to your site?

My favorite AdWords feature is the ability to run multiple ad campaigns simultaneously and compare instantly updated data side by side.

Let's say, you have started a new website, which features reviews for popular children's products. You currently have an ad campaign running that is getting a CTR of 1.1% (that's about average). Your ad goes something like this, "Kid's Product Reviews. What you must know before you buy, etc". Now, you can create a new ad, run it side by side with the old ad and get instant feedback in the form of precision point accurate data.

Your new ad begins with, "Is Your Child Safe? Please, read this before, etc". You immediately begin seeing better results as your CTR has doubled to 2.2%, while CPC (cost per click) has actually decreased. It's a no-brainer as to which ad you will run from now on. And, you can continue to create new ads and run them against each other, until you have the most effective ad possible.

In the history of advertising, this has never been possible, without spending $1000's while having to wait weeks or months for the research data to come back. This is an exciting Adwords feature that you absolutely should not ignore.

About the Author
Justin Hallman writes for

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Tuesday, March 22, 2005

Powerful Insider List Building Secret Is Out...

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by Craig Perrine

I can still remember the day every list building technique I had in my toolbox suddenly became obsolete.

I was blown a way when I discovered that top marketers have an insider secret list building method that almost nobody knows about.

While I was definitely excited (now that I was in on the secret), part of me was a little bit ticked off.

Why? Because I had been led to believe that it takes a long time to build an opt in list of any significant size.

The experts say you have to submit articles, drive traffic to your site with Pay Per Click and master search engine optimization so your site
ranks well in Google.

Geez. That's a lot of work! I know, I've done it.

It's true it can take months or years to build up even 10,000 names using these 'slower' methods because it takes a lot of work to drive the traffic and convert it into a meaningful number of subscribers.

That's why I was stunned to find out that the big players don't just rely on those methods --they have a secret way to get huge numbers of subscribers to opt in all at once. I'm talking about hundreds of thousands of subscribers here (even millions).

So it's about time you knew what they're doing because if you're serious about your marketing this could be the most cost effective way for you to build your list of subscribers in a hurry.

And I say cost effective in terms of money and TIME.
The sooner you have a responsive list that buys enough from you to support you, the sooner you can quit your day job and live the Internet Marketer's dream. Live on your own terms and create cash every time you click 'send'.

For many who struggle to build a list for months and years, this is an impossible dream. But I'm going to change all that and blow the lid off this secret list building method and level the playing field so you can focus on your marketing,not your list building.

What the insiders don't want everyone to know is that most of the guru's who have lists of 50,000 to 500,000 or more didn't write articles or use pay per click ads exclusively to get the bulk of
those subscribers.


They just went out and paid someone else a dirt cheap fee to do it for them.

Literally, in a matter of weeks, tens of thousands,even hundreds of thousands of names, can be opted in to your list.

That's right, so why should you struggle to add 50 to 100 names a week or less to your list when you can pay a nominal fee (cheaper than pay per click, usually) to just build the list for you?

Imagine how much time you would be able to save on all the list building efforts if you could just go out and buy one. Now, there is nothing wrong with traditional list building methods and you'll want to keep up with them in the future, too.

But if you can go out and get thousands of targeted subscribers to opt in to your list for cheap all at once, that's a no brainer.

And that is what the insiders do. They place ads on sites with traffic geared toward what they are selling and they agree how many names they want and at what price each (typically about 10 cents or less per name).

Then people visiting the site see the 'ad headline',typically when they are requesting information on something else or registering for something.

What you end up with is a list of opt in subscribers that have just requested more information on your topic so you can follow up with them over and over with content and offers.

These lists are called 'coregistration lists'because the subscriber was registering for something on the site where your ad was placed, and they decided to 'register' for more info when they saw what you had to offer.

Because the new subscriber requested to get more information, he or she is an opt in lead on yournew list.If you get your list from a good provider,you will have the time, date, and IP address for each subscriber.

Also, if you get your list from a reputable provider,your list will comply with the new federal anti-sp^am laws, which will give you peace of mind. You will have an opt in list, which is so important in marketing today.

Unlike search engine ranking, which seem like the equivalent of Internet alchemy, or the mercenary pay per click ranking battles you have to fight to buy traffic - coregistration lists are simple.

They eliminate the hassles of traditional methods by allowing you to pick any size list you want,determine how much you can afford up front,pick any target market you want to reach,and acquire a list within a few weeks.

Now, you could try to entice a JV partner to offer your killer product to their "goldmine" list,but you better have a proven sales process and agree to hand over a hefty chunk of the revenue in exchange. Not only that, but you will in all likelihood need to offer a reciprocal mailing for your JV partner to your list as well.

What’s that? You don’t have a list?
Oh, then you’re back at square one.

So let’s take a closer look at coregistration lists.

Quite simply, you buy them from sites that have the targeted traffic that matches your offer. You place a text ad on the site offering valuable information next to a box the visitors can check off if they want to you to contact them.

They might opt in to your newsletter or you might offer them a valuable report.

Bingo, you have a prospect you have permission to market to.

Sure, you could tinker around with search engines for less up front cash, but only if your time is worth nothing would that be cheaper! It can take months to get any meaningful traffic unless you know the ins and outs of that game.

It can take some work to find the right sites and to negotiate the best rates for your new list.
Which is why I teamed up with NitroMarketing to create a source for coregistration lists -- but we managed to negotiate the best deals in the industry with prices as low as a penny a name!

In fact, check out
and I think you'll be amazed at the turnkey solution for buying and mailing to your new list.

We all know to market online you gotta have a list.

we decided that you deserve to be able to build your list as fast and as big as you want.
We offer a turnkey program.

In short,coregistration lists can save you a lot of time, money and headaches. Quietly, these lists are becoming the hottest thing to hit Internet marketing because they are within even the smallest budget and offer targeted prospects for your offers without costing an arm and a leg.

While you’re learning about these powerful list building sources, make sure you are putting together a killer offer because the time to kick your marketing machine into high gear will arrive sooner than you think now that you can just buy a huge list almost overnight!

About the Author:
Craig Perrine is the List Profit Coach,
author of "How To Turn Your Coreg List Into A Cash Cow In No Time Flat" and the popular ecourse,"How To Build A Massive Opt In List In Minimum Time".
Craig runs NitroListBuilder -- the best deal on coregistration lists on the Net.

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