Friday, February 25, 2005

Writing Newsletters Online: How to Get it Right

by Nick Usborne

- Click here to promote your blog for FREE -

A strange thing has been happening to newsletters online.

They have been turning into either
a) promotional emails or
b) web pages delivered by email.

I’m sure you know what I mean. Go back a couple of years and you could look forward to receiving your favorite newsletter in the knowledge that the newsletter itself would contain some great content...something you could read and enjoy, or learn from.

You could open the newsletter in your email and read it, from beginning to end. There were articles, reviews or just personal rant...well written and interesting.

In short, there was real value, right there in the newsletter.

These newsletters, where significant value lies in the body of the newsletter itself, are becoming harder and harder to find.

Instead, more and more companies and organizations are using their ‘newsletters’ as a promotional ploy to drive you to pages on their sites.

In one way, it’s understandable. As anyone with a newsletter knows, if you have one or two links to your site in the newsletter, your site traffic really spikes on the days you send out the newsletter.

When you see that, it’s tempting to optimize the entire newsletter – its format and content – as a means to drive additional traffic and generate more sales.

As a result, you now see numerous newsletters where an article is not included in its entirety. You simply get a teaser and a link to a page on their site. Or else you get a ‘newsletter’ that looks just like the site interface, with all the various navigation links and promotional messages included.

This may be great if you want to maximize the traffic to your site each time you send out a newsletter. But there is a catch.

The catch is, if there is less value in your newsletter itself, your subscribers will quickly begin to become bored with it. After all, with a zillion other promotional emails cluttering our inboxes – why pay special attention to a ‘newsletter’ that is simply another sales pitch?

The real value of a newsletter that contains valuable content is long-term. You’ll get more word-of-mouth, you’ll get higher open-rates, and you’ll get long-term readers who look forward to your newsletter, for years ahead.

Is there a compromise? Sure there is. A valuable newsletter doesn’t need to be text-only without a single link, or devoid of any promotional elements.

Just make sure that every newsletter contains some valuable content, in its entirety. Give people a real reason to look forward to receiving it, opening it and reading it.

About the Author

Nick Usborne is a copywriter, author and speaker. You can access all his newsletter articles on writing for the web at his site. You'll find more articles and resources on how to make money as a freelance writer at

Click here to get Free Targeted Website Traffic

Tuesday, February 22, 2005

The $80 Million Goo-gorilla

- Click here to promote your blog for FREE -

Tell me -

Do you think Google is going to share a significant portion of its search earnings with you and I, just because we place a little search box on our website? (Google earns somewhere around $80 million per month from us – the affiliates)

Don't get me wrong, I believe every little bit counts!

But I want to tell you about a NEW search engine that pays YOU, the web page owner, 100% of the search income!

Search Estate!

Watch for that name - you're going to be seeing it all over the web, and soon.

Think back - would you have taken a piece of Google or Yahoo! when they were new fledglings? I'm not sure if I would have – search engines didn't really seem to register as money-makers.

How could we have known? We couldn't have -

But now we do, and we have a chance to join Search Estate at the beginning (still in beta phase).

Search Estate!

It's free to get started – get free advertising!

In addition, there is a current offer for pro members –
Search Estate will provide you with 1000 leads monthly, and advertise your Search Estate business automatically.

You can download the leads and use them for any other business as well. This is a limited-time bonus!

A free search engine, that YOU make the money on? The decision is obvious - join with us in this "next step" in search engine technology and evolution.

Search Estate!


Click here to get Free Targeted Website Traffic

Click Here
Find Out How