Friday, April 22, 2005

Affiliate Marketing? We can help -

The Internet Success Club

"You don't need a lot of tools or a lot of experience to make a lot of money, you just need the right tools and the right knowledge."

Most people who are just starting out need step-by-step instruction as to what to do, or they get lost and end up spending money on things they don't need.

All it really takes to make money online is to know who your prospects are and what they want, to know what you're going to offer them and how, and to know how to reach them.

If you have a good lead capture page and an automated way to track and communicate with your prospects, making money online can be simple and not take much of your time at all.

People are tired of going into debt, spending hundreds of dollars per month on something that is supposed to be making them money, not costing them money, and they are no longer willing to hound their friends and family to get involved in a business with them, because they have lost faith themselves."

You don't need a lot of tools or a lot of experience to make a lot of money, you just need the right tools and the right knowledge.

Find out what I'm talking about here:
The Internet Success Club

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Keywords - 8 Steps for you to establish which Keywords you should optimize your site for in the search engines

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Choosing the correct keywords for a site
By Sumantra Roy

In this article, we focus on the correct way of finding out
the keywords for which you should optimize your site for the search engines. This article will give you the formula for the Keyword Effectiveness Index (KEI) - a mathematical formula which I have developed to help you determine which keywords you should be
optimizing your site for.

Step 1: Open your text editor or word processor and write down all the words and phrases that you might have searched for if you were looking for a company which offers products and services similar to yours. For example, suppose your company organizes packaged tours to Australia. Here's a list of phrases that I might have searched for if I were planning to make a trip to Australia:

tourism in Australia
travel to Australia
travelling in Australia
travel agencies in Australia
travelling agencies in Australia
Australian travel agencies

Of course, the keywords that came to your mind may have been different. But that's not important - the important thing is to get an initial list of keywords.

You may be wondering why I have not used single word
keywords. Here's why:

Firstly, single word keywords tend to be hyper-competitive. A search for "tourism" or "travelling" in any search engine will probably generate hundreds of thousands of pages. While it is possible that you may get your page in the top 10 for such a single word keyword, it is quite unlikely.

Secondly, because of the sheer number of pages that single word searches can throw up, most search engine users have realized that they can get more relevant pages if they search for phrases rather than individual words. Statistical research has shown that most people are now searching for 2 or 3 word phrases rather than for single words.

Thirdly, single word keywords won't get you targeted traffic. When people search for "tourism", they are not necessarily looking for tourist destinations in Australia - they may be interested in any other country of the world. Even if you got your site into the top 10 for tourism, you gain nothing from such visitors. However, when someone searches for "tourism in Australia", he/she is your potential customer, and hence, it makes sense for you to try and get a top ranking for your site for that keyword. Hence, whenever you are trying to generate keywords, try to be location specific.

Try to think of keywords which apply to the geographic area that your product or service is designed to serve.

Step 2: Open any spreadsheet program that is installed in your hard drive. I assume you are using Microsoft Excel. If you are using some other spreadsheet program, just change the spreadsheet related procedures outlined here to fit your program.

Create 4 columns - one for the keyword, one for the popularity of the keyword, one for the number of sites that appear in AltaVista for that keyword and the last for something I call the Keyword Effectiveness Index (don't worry - I'll explain what KEI means later on). In order to ensure that you can follow what I am saying, I recommend that you add the following column headers to the first four columns of the first row of your spreadsheet:

1) Keyword
2) Popularity
3) No. of Competitors
4) KEI

In case you don't want to take the trouble of creating your own spreadsheet, download the file from
The file contains a sample spreadsheet in Excel 97 format.

Step 3: A great way to obtain a list of keywords related to the ones you have developed in the first step is to use WordTracker's keyword generation service by going to

Click on the "Trial" option at the top of the site. In the page that appears, type in your name and email address and click on the "Start the trial >>" button. In the next page, click on "Click here to start the trial". In the next page, type in the first keyword that you developed in Step 1, i.e. "tourism in Australia", in the text box. Click on the "Proceed >>" button.

Step 4: In the next page, WordTracker will display a list of keywords related to the keyword that you had typed in. (Just scroll down the left pane to see the keywords). Now, click on the first keyword in the left pane which is applicable for your site. In the right pane, WordTracker will show a list of keywords which contain the keyword you had clicked on in the left pane. Then in the table that you have created in your spreadsheet, copy each of the keywords in the right pane and paste them in the first column of the table. Also, copy the number of times those keywords have been used (i.e. the figure present in the Count column in WordTracker) and paste them in the second column. In order to ensure that you can follow me, make sure that you type the first keyword in the second row of your spreadsheet. Of course, you should only bother adding a keyword to your spreadsheet if it is applicable for your site.

Once you have added all the keywords in the right pane which are applicable for your site, click on the next keyword in the left pane which is applicable for your site. Once again, WordTracker will display a list of keywords in the right pane which contain the keyword you had clicked on in the left pane. Again, copy the keywords in the right pane which are applicable for your site and paste them in the first column of your spreadsheet. Also, copy the figures present in the Count column and paste them in the second column beside the corresponding keywords. Repeat this process for each of the keywords in the left pane.

Step 5: Once you have finished with all the keywords in the left pane, press your browser's Back button a number of times until WordTracker again displays the text box which asks you to type in a keyword. Type in the second keyword in your original list (i.e. "travel to Australia"), click on the "Proceed>>" button and repeat Step 4. Do this for each of the keywords that you developed in Step 1.

Step 6: Go to AltaVista. Search for the first keyword that is present in your spreadsheet using exact match search (i.e. you should wrap the keyword in quotes, i.e. you should type a quotation mark before typing the keyword and a quotation mark after typing it). AltaVista will return the number of sites which are relevant to that keyword. Add this number to the third column of the spreadsheet in the same row in which the keyword is present. Repeat this process for each of the keywords present in your spreadsheet. Once you have done that, your first column will contain the keywords, your second column will show the popularity of the keywords and your third column will contain the number of sites you are competing against to get a high
ranking for those keywords.

Now it's time to calculate the KEI!

Step 7: The Keyword Effectiveness Index is the square of the popularity of a keyword multiplied by 1000 and divided by the number of sites which appear in AltaVista for that keyword. It is designed to measure which keywords are worth optimizing your site for. Higher the KEI, better the keyword. How the formula for the KEI is arrived at is beyond the scope of this article. If you want to know, send a blank email to

If you had used the spreadsheet file that I created for you (see Step 2), you won't need to enter the formula for calculating the KEI yourself. The KEI would be automatically calculated for you the moment you enter the values in columns 2 and 3. You can go straight to Step 8.

In case you didn't download the file, here's how you can calculate the KEI.

I am assuming that you have created the spreadsheet columns in the way I recommended in Step 3 and that you are using Microsoft Excel. If you using some other spreadsheet program, you will need to adjust the formula to the requirements of your spreadsheet program. Click on cell D2. Type in the following exactly as it is shown:


Then click on the Copy button to copy the formula, select all the cells in column 4 which have keywords associated with them and press the Paste button to paste the formula. The KEI for each keyword will be displayed.

Step 8: Use your spreadsheet program's Sort feature to sort the rows in descending order of the KEI. In Excel 97, you would click on the Data menu, click on the Sort menu item, choose KEI from the drop-down combo box named "Sort by", click on the "Descending" option next to it, and then click on OK.

And guess what - that's it! You now know the keywords which you should optimize your site for. You can now start optimizing your site one by one for each keyword, starting with the keyword with the highest KEI. Exactly how many of the keywords you choose to optimize your site for largely depends on the amount of time that you can spare from your normal business activities. But whatever the number of keywords that you target, it obviously makes sense to go for the most effective keywords first.

Tying up the loose ends:

The number of related keywords that WordTracker
displays in the trial version is limited. In order to get all the keywords which are related to the keywords you had developed in Step 1, you would need to subscribe to WordTracker's paid service. We highly recommend that you do subscribe to WordTracker's paid service as otherwise, you will miss out on a lot of keywords that can prove to be extremely valuable to you.

Article by Sumantra Roy. Sumantra is one of the most respected search engine positioning specialists on the Internet. To have Sumantra's company place your site at the top of the search engines, go to

For more advice on how you can take your web site to the top of the search engines, subscribe to his FREE newsletter by going to Sumantra's newsletter

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* 13 Powerful Reasons Why Instant Blog and Ping is Absolutely Effective *

If You Want To Consistently Get your Website Pages Spidered and Indexed into all the MAJOR Search Engines... No Matter Who You Are, How Much Experience You Have Or What Kind Of Budget You're limited to... And especially If You're Sick And Tired Of Software and Services being insanely over-priced, Then 'Instant Blog and Ping' Desktop Software is for you...

1) It completely automates the whole process of Blog and Ping
2) It's desktop software that runs on your computer - so no relying on server uptime
3) You can open multiple instances of the program, allowing you to accomplish more
4) You can minimize to your tray and it will not interfere with your surfing or work
5) You choose how many pages to post to your blog
6) You choose how long you want it to wait between posts - from 1 min upwards
7) You can choose to post your pages' Meta Description to your blog
8) You can choose to post Random text from your web pages to your blog
9) You can Ping Yahoo and Pingomatic (these are all you need)
10) You can use information or Wordpress information
11) When it crawls in all your pages it won't pull in 404 error pages or Duplicate Pages
12) You can see in real time what pages are posting - and when it's pinging
13) With its user friendly interface you will find it is extremely easy to use

It's a Proven System that works!

Fact: Siliconvalley and Search engine watch reported in February 2003 that Google purchased

Fact: Time Magazine reported in 2004 that blogging has become so popular that even Microsoft has launched its own blogging services called "MSN Spaces"

Fact: Yahoo! has released their own place to blog called Yahoo! 360°

Fact: Aol Has their own place to blog called AOL Journals

With this in mind, here's why those facts are important to you:

All the Major search engines see the value and potential of blogging evolving so much that Google purchased San Francisco company Pyra Labs who operated

Think about this..Google owns - so everyday it sends search engine spiders to check out for New Fresh Content.. and when it finds it (i.e Your Blog with all your website pages and postings), it's as busy as a cat on a hot tin roof, and this is not just my opinion.

The truth is...

There really is no need to submit your website pages to google as they will find you through the blog as they seek out fresh content -

There is no need to spend $299 to get into Yahoo! directory as it will be alerted to your blog and the links to your site the moment you Ping -

Who wouldn't jump at this?

It really couldn't be any easier unless I pressed the buttons for you. That means, in about 2 painless minutes, you can have pages posted and your blog pinged, without the effort!

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Thursday, April 21, 2005

Why Search Engine Marketing Is Way Overblown!

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by Jack Humphrey
April 20, 2005

I just had a customer contact me with a question that reminded me just how badly misinformed good people are about search engines and their true role in marketing their websites.

The question was regarding an inability to find my site under a certain keyword in Google. Then that my page rank for an inner page of my site was only a 2. The customer said that based on these two pieces of information he was wondering if I was really doing well with my traffic generation system.

Now, the customer above is a good guy and very well-intentioned. He is just badly misinformed about what role the search engines have in my success. In fact, they have very little to do with it.

There are only 10-30 desirable spots open on any search engine for any keyword search. After that it's all downhill.

If you are in a niche competing with people who have far greater means than you to nab one of those precious few spots, you are done before you start. Search engine marketing makes your business potential seem so much smaller than it really is once you realize there are much better ways to get traffic than constantly vying for one out of 10-30 spots available on a handful of engines!

When I started ignoring the search engines and started creating sites for people, my business changed drastically. I started getting more traffic and more sales because I basically put the role of the search engines in its proper place. Ironically, my search engine traffic started climbing when I made this change as well.

Glad I didn't spend that $4,000 on search engine optimization because they would have done what I already did myself!

Despite everything you have heard about the power of search engine marketing, realize this: the sun does not rise and shine everyday because of Google pagerank or any of their "earth shattering" algorithms.

If you are playing the search engine game and basing your entire business on the very bad bet that you will always have the traffic you do now because of a few advertising companies, (search engines) then you are going to go completely out of business someday.

I can't tell you when it will happen. Only that it will happen.

No expert marketer would ever count on the engines for all their incoming traffic any more than an experienced gambler plays roulette as a source of income.

The odds in search engine marketing are just about as bad as roulette. You can lose it all if you don't also base your marketing on sound, more stable principles that do NOT change over time.

Those principles are:

1) Linking: reciprocal and non-reciprocal (I don't give a lick about Google changing their focus away from link popularity - I don't want a popularity award, I'm getting real traffic from linking because I do it right!)

2) Feeding: Not using RSS to feed content out to other web publishers is a huge mistake. RSS and direct links from site to site are entirely replacing search engine traffic for many people. Learn about it and implement it as your first order of business if you are not feeding content through a blog or other means. There's a great portion your "missing" traffic right off the bat. And the gap between what you are getting in traffic now through the engines and what you COULD be getting through feed content is growing by the day!

3) Publishing: If you are not writing articles and syndicating them, you are missing ten times the traffic you are getting from the search engines (and I don't care how much traffic you are getting now - multiply it by ten and that's at least what you are missing out on.)

4) Networking: If you are playing in a sandbox all by yourself and isolating your business from partnerships and associations that would drive your traffic up - what are you thinking about? First, your idea is probably not new, so forget about protecting things that have already been thought of. And since you have published yourself on the web and are actively seeking traffic, the cat's out of the bag already.

5) Actual value: Do you have a "me-too" business? Then why would I or anyone else want to send traffic to you? Cookie cutter sites and junky 1997 design and content don't cut it these days. (They barely did in 1997!)

6) Actual content: Does your site appeal to any significant group of people as a credible information source? Is buying something the only thing people can do on your site? Good luck with that model. We ditched that with our content sites years

7) JV/affiliate program: Most online businesses can benefit from joint ventures and affiliate programs to sell their products and drive traffic. Chances are you are in such a business and if you aren't doing both kinds of ventures above, you must be really depressed about your traffic levels right now.

Because of the apparent widespread lack of factual knowledge website owners have about how to actually market online, I can totally understand the desperation and depression that could lead someone to throw themselves completely to the mercy of a billion dollar corporation. One that changes the way it ranks sites more often than a new mom has to change diapers.

The purpose of my message here is that there is a world of promotion tactics out there that have better results and less stress involved than search engine marketing as a sole source of traffic.

You can't be lazy to get traffic from other sources, but keeping up with what the search engines want you to do to rank well is not a job for the lazy either!

The question you should be asking yourself at this point is:
How in the world can there be so many successful business owners online that have lousy rankings in the engines?

And the answer is: We spend our time on the far greater potential for targeted traffic OUTSIDE the search engines and (in case you were wondering) we don't pay for advertising - AT ALL.

All it takes is hard work, which is the real secret to every success story ever written. Learn your craft. There is no magic button on the web you can push to make traffic happen.

Your work is only beginning once you have a store set up on the web. In fact, you haven't even BEGUN to work at that point.

Spending all your time on search engine marketing is a guaranteed way to become very disappointed in your results. Working on a well-rounded marketing campaign will never, ever fail you because you are in control of your destiny rather than totally dependent on the fickle engines.

--- Jack Humphrey is the author of
Power Linking Evolution at:
He is also the managing partner at:

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Wednesday, April 20, 2005

Humor in Advertising

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by Mark Levit

Many of the most memorable ad campaigns around tend to be funny.

Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be influenced.

The key to funny advertising is assuring the humor is appropriate to both product and customer. The balance between funny and obnoxious can often be delicate; and a marketer must be certain the positive effects outweigh the negative before an advertisement can be introduced.

The best products to sell using humor tend to be those that consumers have to think the least about. Products that are relatively inexpensive, and often consumable, can be represented without providing a lot of facts - that’s where there’s room for humor.

Candy, food, alcohol, tobacco, toys, and entertainment related products have proven to benefit the most from humor in their campaigns. One of the most important things to keep in mind is relevance to the product. An example of an extremely successful humorous campaign is the series of “Yo Quiero Taco Bell” commercials. The star, a tiny talking Chihuahua who is passionate about his Taco Bell got people repeating the company’s name across the country. The repetition of the company name and the actual content of the commercial reinforce the message in a relevant manner. Taco Bell saw a substantial rise in sales and their own mascot became a pop icon.

Another point to consider when using humor in advertising is different things are funny to different people. A commercial that may leave one person gripping their sides from laughter may leave a bad taste in another’s mouth. The target market must always be considered. What’s funny in a client presentation may not be funny on an airplane, at a country club or in a hospital.

An example of a recent humorous product introduction is Mike’s Hard Lemonade. These commercials feature over exaggerated and comical violence with the underlining message that no one's day is hard enough to pass up a Mike's. It failed, ranking as one of the year’s most hated campaigns by both men and woman according to 2002’s Ad Track, a consumer survey. The series of commercials are aimed at 21-29 year old males and the repetition of comical violence (such as a construction worker being impaled on the job and a lumberjack cutting off his own foot) gets less and less funny every time it’s viewed. Eventually the joke just wore out and the commercial became annoying and offensive.

Humor in advertising tends to improve brand recognition, but does not improve product recall, message credibility, or buying intentions. In other words, consumers may be familiar with and have good feelings towards the product, but their purchasing decisions will probably not be affected.

One of the major keys to a successful humorous campaign is variety; once a commercial starts to wear out there’s no saving it without some variation on the concept. Humorous campaigns are often expensive because they have to be constantly changed. Advertisers must remember that while making the customer laugh, they have to keep things interesting, because old jokes die - along with their products.

About the Author:
Mark Levit is managing partner of Partners & Levit Advertising, and a professor of marketing at New York University. Partners & Levit's clients include Procter & Gamble, UnitedHealth Group, and GE Commercial Finance. For more information call 212-696-1200 or visit

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Tuesday, April 19, 2005

Webmaster or Web Slave? Time Saving Tips for Cyberpreneurs

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Copyright Marty Foley,

Time is money in your online business, just as in the offline business world.

Problem is, the typical Internet entrepreneur is in a race against time: Often snowed under with many things to do, trying to achieve maximum results (income) within the precious, very limited time available.

Especially if you're holding down a full-time job while trying to launch or expand your Internet business in your spare hours, you've got precious little time to waste.

If care isn't exercised in the way we spend time online, our personal and family life can suffer, not to mention bad financial consequences.

To add to that pressure, family members may resent the amount of time spent on our venture, versus the limited income it may initially earn.

As the author of an audio program on time management, I'm going to share with you some proven time management tips, which have been adapted to running a business online.

I can't promise you more than 24 hours in your day, but I'll share practical tips to help you work smarter and more profitably online - instead of longer or harder.

Two primary keys to making the most of the time we spend online are:

A) Being selective

B) Staying focused

We must be SELECTIVE, because there are an infinite number of things we can spend our online time on, which will not yield productive results.

We must stay FOCUSED, because any of an infinite number of things can easily distract us from getting more important things done.

That brings us to the first step of effective online time management...

1) Set Goals

If you don't know what your final destination is, how can you ever take action toward getting there? Hence, the need to set goals.

The goals you set for your online business will vary, based on which stage you're at and which direction you want to go from there.

It helps to write your goals down and periodically review them. Many feel that this better enables your subconscious mind to help you work toward your goals.

2) Keep and Use a Prioritized To-Do List

Keeping lists may seem simplistic, but the most productive top-achievers are typically methodical users of To-Do lists.

Be sure to rank each task on your To-Do lists by priority, such as high, medium or low. As you tackle the items on your list, always tackle the highest priority tasks first, and those of lower priority as time allows. Obviously, your highest priority tasks will correspond with the achievement of your highest priority goals.

I've found that a 3-ring binder kept near my computer is a good place for organizing To-Do lists, project notes, and other frequently used online information, within easy fingertip reach.

Once your goals are set, you'll know exactly where you're going (and what to stay focused on), and when you use a prioritized To-Do list, you'll have a step-by-step plan for reaching your destination.

3) Exercise Self-Discipline

The best time management system in the world is worthless if we don't exercise self-discipline.

It's so easy to log on to the Net, just planning to "check your email," and before you know it, get distracted by other things and end up spending much more time on things we hadn't planned, and wonder where the time went.

I know, I know: It's easier said than done, but exercising self-discipline helps us stay focused and avoid wasting time or getting distracted on less important activities.

If you can stay focused on the most important tasks (which you've identified by setting goals and prioritizing your To-Do list), you'll see greater results from your time and effort.

4) Automate Where Possible

I have written much more on this topic than the limited space in this article allows, but let me mention a few tools that aren't new to online marketers, but whose time-saving value is often overlooked:


Autoresponders are very useful tools for automatically filling your prospects' requests for information on your products and services, non-stop, 24 hrs of every day of the year.

*Email Filters

The "filters" feature of good email programs such as Pegasus and Eudora Pro make the automation of many email activities a snap. If you're not using them, you don't know what you're missing.

~ Pegasus:

~ Eudora Pro:

5) Periodically Analyze Your Business

In our quest for more value from the time we spend in our online businesses, it helps to stand back and periodically analyze which activities have been working - and which haven't.

From there we can give more attention to expanding what's been working, and tweak, change, or eliminate what hasn't. We can thus progressively see more profitable results from the time spent online.


If you want to get maximum benefit from the limited time you have to accomplish things in your online business, or any other area of life, you must manage your time well.

When you do, you'll achieve more, and you'll look back on your work with the satisfaction of knowing that you got the most important things done, instead of looking back with regret.

As Benjamin Franklin said:
"Dost thou love life? Then do not squander time, for that's the stuff life is made of."

More Helpful Resources...

Marty Foley's "Convert More Traffic" private members site helps web sites generate more traffic and turn more of it into buyers, leads, and higher profit:

Check out Marty's free e-courses for boosting online profits:

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Google Video Upload Program


Have you seen the latest from Google?

- Google Video Upload Program -

Your work deserves to be seen -

You've made a great video. Now who will watch it?

Whether you produce hundreds of titles a year or just a few, you can give your videos the recognition and visibility they deserve by promoting them on Google - for free. Signing up for the Google Video Upload Program will connect your work with users who are most likely to want to view them.

Sign up and upload...
We're accepting digital video files of any length and size. Simply sign up for an account and upload your videos using our Video Uploader (please be sure you own the rights to the works you upload), and, pending our approval process and the launch of this new service, we'll include your video in Google Video, where users will be able to search, preview, purchase and play it.

Details here - Google Video Upload Program

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Monday, April 18, 2005

Why would you use Blogs instead of a web site for your online business?

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by Brandon Hong

Why would you use Blogs instead of a web site for your online business?

What's wrong with using a web site in your online business? Why would anyone want to have a blog in their business anyway?

You can definitely continue using a website in your online business.

Combining a website and a Blog however offer a number of superior advantages in terms of traffic generation, marketing and efficiency which a stand-alone website cannot do.

Consider these advantages:

(a) Automatic push-button publishing

Blogs are the easiest and cheapest way to have an online presence. For example, if you’re using Blogger, your Blog is hosted free by Blogger. Blogs allow you to publish your website without the need to know about any technical or programming issues such as HTML, FrontPage, FTP and so on.

Blogs provide a simple editorial interface. All you need to do is write your content, and publish it just by clicking the ‘publish’ button in most cases, and you’re done.

(b) Fosters relationship building, trust and "stickyness"

Unlike websites, which are static, Blogs allows interaction between you and your readers. Blogs have a commenting function, and if turned on, it allows readers and visitors to post their comments, thoughts or opinions to a particular article you have written.

Constant interaction with your readers builds a feeling of community and ‘stickyness’ factor. You can then recommend products more easily to them, and they would be more ready and willing to accept your product or services.

(c) Increase search engine ranking

Almost every major search engine has a software program called a ‘bot’ that searches or ‘spiders’ websites online to find new content which it can then bring back to update the search engine databases.

Basically what this means is the more frequently you update your site, the more frequently the search engine ‘bot’ will visit your site, and this helps to boost your search engine rankings.

If you make regular postings to your Blog, you can be sure that search engines will visit your Blog again and again.

You can then place links of your other websites in your Blog and these will get indexed quickly by the search engines.

Of course you could also update your existing web site with new content, but you would have to go through a more technical process, that of using an HTML editor or FrontPage and uploading through FTP and so on.

(d) Free listing in Google, Yahoo and MSN

The traditional way of getting your website listed in these three major search engines: Google, Yahoo and MSN is slow and inefficient.

A listing in Yahoo directory alone would cost you $299.

However, with the inclusion of RSS feeds by these search engines, you can now gain a ‘backdoor’ listing which is legal and free. If you have an RSS feed, you can have it included in Yahoo and MSN and your website will be immediately listed in these major search engines within 24 hours!

My video e-book shows you the step-by-step process on how to do this.

(e) Syndication Power

The most powerful feature of a Blog is its syndication function. Blogs can be turned into RSS feeds, and most Blogging service providers have this built-in function.

It is just a matter of turning it on from within your account.

Once it’s turned into an RSS feed, you can syndicate your Blog contents by:

• Submitting to the major RSS directories and search engines like Yahoo and MSN, gaining free exposure and free traffic

• Allow other website owners to publish your feed on their sites, again, getting free traffic you otherwise will not have

• Gain new readers, subscribers and potential clients by letting them subscribe to your RSS feed via a newsreader

About the Author
Brandon is the author of the "Marketing Rampage with Blogs and RSS" Videos. He'll show you businesses strategies to getting more highly responsive visitors and more sales to your website without additional advertising costs, as well as increasing search engine rankings and obtaining quick listings in Google, Yahoo and MSN, by using Blogs and RSS.

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