Wednesday, February 02, 2005

Marketing Tips - Increasing Conversions

What are conversions?

A conversion is when you take a raw visitor, and turn them into a buyer, member, or reader, depending what your final goal is. Increasing your rate of conversion is pivotal in running a successful web site.

Here are some tips on how to increase your conversion rate:

– Explain your product in detail. Shoppers do not want to ask questions if they do not have to. Give the shopper all the information they need to make the decision to purchase. Some shoppers will leave if they do not find the information they are looking for.

– Include your phone number, or a link to your contact page on all pages throughout your site. It is especially important to include it on all product information pages and payment pages.

– Price your product according to the market. Do some research; make sure your product is competitive in the market. It is extremely easy for someone to shop the competition online, so make sure you know what they are going to find elsewhere, and that your product is better.

– Make sure your site is attractive. A user needs to feel secure if they are going to buy online, if your site is not attractive, they will not feel secure, and will not buy.

– Provide multiple payment methods. Allow a user to pay in many ways, such as PayPal. Consider allowing checks, and use a payment provider that allows for e-checks.

Following these very simple tips will help you increase the effectiveness of your online marketing campaign.

To Your Success,

1 Happy Marketer

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