Thursday, January 05, 2006

Six Power Steps - Step 5

Power Step 5 - Don't Crave Security

In ages past we accepted that life was full of hardships. They grappled with huge animals in a desperate bid to kill them for food. The odds were simple; either succeed or starve, kill or be killed.

As civilizations discovered fire and then electricity and gas to keep warm, bought food from markets and built houses of stone, people became less willing to deal with any unexpected events that threatened to turn their cozy life upside down. So, insurance was invented.

The idea of insurance is to cushion the impact of the unexpected. In theory it's a good idea, but it has turned our society into a population of security seekers. It has weakened our strength as individuals who know we can surmount any problem or situation that life throws our way.

The stifling extent of this slavery is enormous. The more security we have the less psychological freedom we can enjoy and the less our chances are of success and abundance.

Dare to Take a Chance!

The only places to find security are a prison or mental hospital. Inmates are assured a roof over their heads, food and warmth and no responsibilities. The price tag for this security? No freedom.

Unfortunately, it's all too easy to reel off a list of bad things that could happen to us. For most people it's easier than thinking of the good things that could happen.

People who crave security are slaves to a vivid imagination that conjures up bad news items that could happen to them, and they allow these images to cripple their actions. Too afraid to start that great business idea because of all the things they imagine that could go wrong. Too frightened to sell up and buy a larger house in another area because the house prices could drop or the children won't like the new schools, or... and so it goes on for an endless list.

Every child loves surprises and life is fun and exciting because of this. As we grow up and we fight for security, we eliminate the risks but in doing so we eliminate the surprises and limit our chances to achieve more than a humdrum life.

If you want to make sure you don't stifle your need for excitement:

1. Dare to be individual.
2. Dare to develop your own style - instead of following fashion.
3. Dare to study and work to improve yourself in your profession.
4. Dare to have a positive mental attitude and the courage to try.

In other words:
Dare to take a chance.

Clients pay $4500 a day to hear Stuart Goldsmith's hard-hitting marketing advice. Legendary copywriter Gary Halbert recently described him as "The second best copywriter on the planet!" His sales letters and adverts have made him many millions of dollars. In his startling free action guide "Double Your Way To A Million", Stuart shows how you can change nothing into $1,310,720 without any capital, simply using your wit, imagination and your natural abilities.
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