Thursday, September 08, 2005

Ad Tracking - and Why It's Critical to Success: Part II


We will continue with this series for a few more posts - hm


How does ad tracking work?
It's very simple -

you don't have to change anything at your web site

you don't have to examine your web site logs

you don't have to make copies of your web pages

You just replace the URL that you want to place in your ad with a "tracking" URL which we will give you.
("we" are )

Let's have an example.

Suppose you want to run an ad campaign by placing an ad in the XYZ newsletter for a product at your web page
You first decide on a special code/description unique to this campaign, in this case a code "XYZ newsletter" would be suitable.

Then you just tell the ad tracking program to provide you with the tracking URL for with a code "XYZ newsletter".

As simple as that, you just feed in 2 pieces of information. (The beauty of is that you can set these up in seconds).

The system then provides you with a new URL - a tracking URL - and this is the one that you place in the ad.

So now when someone reads that ad and clicks on the new URL they will be taken to and the ad tracking system will register that the click came from your XYZ newsletter campaign.

It couldn't get any simpler or easier (unless I do it for you, and that ain't likely).

So Track that ad !

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